I’m a former academic, sometimes journalist, and true believer in the idea that we’re here to make the world a better place. I think the key to good marketing isn’t telling people what they want to hear, but finding what’s unique and valuable about every organization and illuminating it for everyone to see.

Here are some other things I believe in:

• Great storytelling
• Killer graphics
• The power of fonts
• Partnership, collaboration and engaged listening
• Knowing the difference between must-have and don’t-need new technologies
• Keeping under budget
• The importance (and joy) of continually learning new things
  And
• Pittsburgh’s status as the most beautiful city in the world